Download ~ Winning in Service Markets " by Jochen Wirtz ~ Book PDF Kindle ePub Free
eBook details
- Title: Winning in Service Markets
- Author : Jochen Wirtz
- Release Date : January 29, 2016
- Genre: Economics,Books,Business & Personal Finance,Industries & Professions,Marketing & Sales,
- Pages : * pages
- Size : 29360 KB
Description
Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Readership: Primary market — marketing practitioners; Secondary market — executives in EMBA and exec development programs.